CTPA research reports

Below you can find details of CTPA published research reports.  Articles published by the CTPA can be found on the CTPA website.

The Self-Esteem Society (2004)

According to this research by independent think tank Demos, commissioned by the CTPA, self-esteem is the lifeline for modern living and lies at the heart of successful, modern societies.The report argues that self-esteem is more important today than ever before. It explains that we lead increasingly open-ended lives, with fewer universal values, where people are responsible for creating their own individuality. However, we live in a society of high aspirations where our self-confidence is regularly tested as we struggle to meet the standards we create for ourselves.

Download Self-Esteem Society (1.1 MB)


Me, Myself & Work (2005)

This report argues that building self-esteem will lead to a more productive workforce in the UK and should be an essential part of social and economic policy. As the job for life has disappeared, the need for high levels of self-esteem has increased to deal with what is considered to be a riskier world of work. In turn, self-esteem underpins a greater desire for new skills through training in order to succeed in the workplace.

Download Self-Esteem at Work (1.5 MB)


Making Sense of Risk (2004)

We are seeing a growth of alarmist stories where consumers are being given confusing information implying that we are constantly exposed to cancer causing chemicals in our everyday lives. It is crucial that we see risks such as these in perspective. We are committed to dispelling myths and assumptions that all chemicals are dangerous to our health. We believe that tackling the debate around risk and risk communication is essential to avoid a future where people live in fear of safe everyday products.

Download Making Sense of Risk (1 MB)  


Risk in Perspective (2005)

Our industry faces the challenge to put risk into perspective and demonstrate the difference between risk and hazard. In this paper we argue that consumers deserve more credit for holding sensible attitudes to risk. It challenges perceptions, often created by NGOs and the media, of a society frightened of the results of scientific developments and scared of everyday products. What is clear from this research is that when given information in a balanced way, consumers understand the benefits of scientific progress and also appreciate that zero risk in life is impossible.

Download Risk in Perspective (1 MB)